According to the WSJ a study from Booz Allen and Association of National Advertisers, released at the AHA conference last week, digital marketing still lags the shift in consumer behavior prompted by the Internet. The findings indicate that while eight in 10 Americans are now online and spend as much time on the Web as on TV, yet marketers allocate only 5%-10% of their ad budgets to digital media.

Less than 24% of those polled considered their companies digitally savvy, citing several issues, including lack of experience in new media and dearth of digital talent, the report said. The report also shows that a quarter of the marketing organizations polled have established media-experiment funds to finance tests of unproven media.

Some industries are further behind than others: Nearly half of the consumer-goods companies that participated in the study spend less than 5% of their marketing budgets on digital, whereas technology, travel and financial services allocated more of their ad dollars to digital media.

The article suggests marketers are complaining about the big disparities between research companies in how they track audience measurement on the Web. Top industry trade groups such as the Interactive Advertising Bureau have asked measurement companies to remedy the problem.

An interesting new study explores how to use social media and marketing strategies to understand and engage audiences more deeply - with demonstrable business results. It acknowledges a revolutionary shift in the media world. Companies that listen directly to word-of-mouth discussions will create compelling brands, products, and messages. Their white paper has information to help organizations understand how to engage with consumers.

...More and more companies, including Audi AG, the Ingolstadt, Germany, unit of Volkswagen AG, and AccuWeather Inc. of State College, Pa., are adopting the same technology. Mashups essentially are a way to take data trapped in separate software applications and combine them into new, hybrid applications. At most companies, data typically have been stored in silos -- customer information is in a customer-management system, for example, and information about order status is in an inventory-management system.

Mashups, however, are cheap and easy to build. International Business Machines Corp. and Microsoft Corp., among others, recently released easy-to-use mashup-building tools. IBM in February launched QEDWiki, which provides developers with a portal where they can choose which applications to include in a mashup and define how they want these applications to work together. Microsoft's mashup tool, Popfly, works with its SharePoint collaboration software. Google Inc. has let developers make mashups with its popular mapping software since 2005.

Developers simply use the mashup-building software to combine existing applications into a new one, creating software designed specifically for the way small groups or individual employees work, which would be prohibitively expensive using traditional integration methods. And mashup-development tools are so intuitive to use that ultimately, non-information technology workers should be able to make their own mashups, says Oliver Young, an analyst at Forrester Research Inc.

BOSTON, MA — August 25, 2007 — Nuovomedia Laboratories, a social-media developer and consultancy in Boston, announced today the development of Peruvian-Americans.TV.

Mark Rowntree, President of Nuovomedia says, "Peruvian-Americans.TV helps celebrate our American diversity by serving Peruvian-Americans with their own online TV channel in the USA. From valuable consular service programming and U.S. Government information, to useful editorial videos that invite vibrant user-generated video reporting."

The NEW-AMERICANS.TV platform is a public service experiment designed to target micro-demographic markets. NEW-AMERICANS.TV leverages today's latest online video technology and tagging; and mashes-up open source and licenced web resources for richer community outreach, volunteerism, and social responsibility promotions.

Nuovomedia has a social entrepreneurship mission to design media and technology solutions that advance how the public accesses and experiences information in today's converged network environments. Projects include multi-platform branding and marketing; online TV programming and infotainment; and experimental works that connect real and virtual communities with environment and experience design.

Please contact info(at)nuovomedia.com, for more information.

BOSTON, MA — March 17, 2008 — Nuovomedia, Inc., a social-media content developer in Boston, announced today the development of an IMS interactive news platform that uses 'presence' technology to spontaneously form communities for messaging and collaboration. The for-profit social entrepreneur is recruiting web-services partners that add value to the new platform.

CITIZIM targets 18-49 year old news-consumers — a psychographic that includes early adopters and influencers. The interactive news platform is a blended lifestyle application that combines advanced mobile internet communications, sticky entertainment, and personalized content — for a participatory or ambient, news experience.

"It is an immersive, multi-platform 'persistent' experience. Users participate on mobile phones, PC's, even their living room LCD's. It's more viral than a social network; more addictive than most games. Its content is always fresh, always available, everywhere." says Mark Rowntree, President of Nuovomedia.

CITIZIM monetizes partner services, and increases mobile operator ARPU. Rowntree adds, "Right now, we're contacting partners who can bring depth to the service."

Visit Nuovomedia.com or contact info(at)nuovomedia.com, for more information.