Mark has two sides — a media technologist, and brand image consultant. With his focus on innovative design, he has developed and produced many award-winning solutions in the US and Europe. He stays on the leading edge of communications by challenging what's possible, and by incubating new media technologies.

Mark grew up in Europe, then returned to the USA to study design and marketing at Boston University. He began his career as an advertising agency art director, then opened his own shop in 1985 to service the worldwide Sheraton and Braun accounts, and many Fortune 500 companies in hi-tech and real estate. By 1995 the company was producing and directing short films and TV commercials — serving broadcast clients like HBO, CNN, Bravo, and Discovery with on-air branding and promotions. In 1999, he renamed the company Fiction — developing creative new media for communications. In 2000, he invented a persistent reality game called PlayFiction, and in 2003 was the co-inventor of MovieGames, a patent-pending mobile phone-controlled interactive cinema game technology. Today, as President of Nuovomedia he focuses on developing social media strategies in wireless, on-line, TV and film. His latest projects include a diversity program and online videos for UPS, online social network marketing for Merck, an online 'TV channel' for Peruvian-Americans, and the interactive news platform, CITIZIM.

Dag Holmboe brings close to 20 years of high-tech experience to Nuovomedia, particularly in areas of research and development, and operations. Mr. Holmboe has been with Nuovomedia since August 2007. Prior to Nuovomedia, Mr. Holmboe served as COO for Virtual Back Office Software where Mr. Holmboe was responsible for all internal and external operations including research and development, professional services, post-sales support and customer server farm. Previous to that, Mr. Holmboe served LineSider Communications as Senior Vice President of Commerical Operations where he was responsible for pre-sales engineering, provisioning and client support, product delivery, professional services and NOC management. An expert in research and development, Mr. Holmboe worked with Thomson Financial Services, a global provider of real-time data for the financial industry, where he provided technical leadership to bring to market a client/server application for providing secure delivery of financial information worldwide. Additionally, Mr. Holmboe provided analytical, technical and operational direction for the successful delivery of a software application for streamlining the development and approval process for new drugs at a major pharmaceutical company. Mr. Holmboe has a bachelor's degree in Computer Science from Tufts University in Massachusetts.

Bob Bates is a network brand manager with over 20 years of experience in network news and sports in the U.S. and abroad. He served as Design Director for CNN and CNN International; ESPN and pioneered the award winning brand strategy for CNN Sports Illustrated, the first joint venture between Turner Broadcasting and Time Warner Inc. He designed the branding of RIS-TV in Berlin, Germany, a German language news and currrent affairs television version of the long established radio broadcast. At CNNSI, the second digital network in the world, Bob broke new ground with a custom identity and automated information design toolbox. He was creative director for many of CNNs high profile projects, including the U.S. Presidential elections, Inside Politics, Burden of Proof, and the identities for the Gulf and Balkan wars coverage. LIkewise, at ESPN, Bob has served as Design Director for many of the network's high profile projects including NFL, College Football, NASCAR, World Cup Soccer.

The son of social organization theorist Frederick L. Bates, Bob has been involved in social networking theory and philosophy from an early age. That interest led to a critical Masters's thesis on how philosophy manifests itself in design symbolism.